The Doyles
The Evolution of Art
Colloquially known as ‘The Doyles’, The d’Arcy Doyle Art Awards was established in 2004. Over 20 year later, it continues to grow in size and stature from year to year. With the awards now looking to establish a national presence, Sin embarked on a re-brand and growth strategy aimed at attracting national artists, galleries and buyers.
Old Logo
New Logo
New Name. New Look. New Website.
The original site had not been updated for a number of years, making it cumbersome and hard to navigate, specially on mobile devices. We jumped at the chance to modernise the site. Sin moved to the site from a small-town quaint feel, to a contemporary, inner-city art gallery brand. This would not only elevate the brand and the awards, but also be a vehicle for expansion for years to come.
Old Site
The new site features advanced form functionality which allows artists to enter their artworks and provides the competition judges the tools they need to easily collate the data they need to exhibit and sell the artworks. Complex behind the scenes but easy for the client and the customer to navigate.
New Site
Promotional Collateral.
For the re-launch of the awards, all new print and signage collateral were produced.
The new, modernised brand had quite an impact on returning and new artists at the awards.
The New Awards Experience
With the new brand making its presence known, The Doyles award was a triumph. Now bigger and better than ever, The Doyles has transformed into a nationwide award and event, recognised by major artists and galleries, attracting over 10,000 visitors to the 2-week event, and boasting an increased first prize of $20,000.
