Real people, real skin

The imagery reinforced the brand position of beautiful outside and in, by showing real skin in all its varying beauty. It also used a wide demographic of people and ages to help reinforce the idea that skin health is neutral of age or gender.

A sign of good skin health

Sin designed all the signage and exterior graphics for Haan Skin clinics, following the brand story and focusing on skin health rather than clichéd images of perfect beautiful women.