With air conditioning using up to 40% of global energy consumption the industry was focused on making air conditioners more efficient during the cooling process, after the hot air had gone into the compressor.
IP Kinetik turned the concept on it’s head and pre-cooled the air going in, by using the chilled waste water coming put of the air conditioner.
A solution born from an incredibly simple idea.
Through a series of simple animations, Sin took the heat out of the selling problem quickly.
Sin designed a series of infographics that illustrated how IP Kinetik compares to the average power hungry air-con unit.
To demonstrate how IP Kinetik worked, Sin produced an explainer video.
The tech itself was quite industrial, as most air conditioning units, especially in the commercial sector, are functional more than aesthetic.
IP Kinetik was designed to retro fit over existing units, reducing their energy consumption and energy bills, and increasing their operating lifespan.
Sin instead adopted a highly stylised graphic look to give the brand a clean, modern look.
The new brand and messaging had immediate impact, opening our product to more sophisticated markets and large asset managers.
Sin made the tech cool and desirable.