When given the simple brief of ‘promote a golf cart giveaway with every new home sale’, we decided that just showing a golf cart would be boring. But how to promote the golf cart, and the new homes and the amazing lifestyle facilities in a way that could stand up to repeat viewing?

Sin came up with the idea of a husband so in love with his new golf cart, the world literally passes him by.

We conceptualised the ad, storyboarded it and helped direct it with the great team from Ravel. A very successful campaign that raises a smile every time.