Botanica Bonus Campaign Concept
A floral theme for a Spring promotion
Sin developed a striking look for a new sales campaign for Botanica, an over 50s resort community in Cairns. Playing on the botanical theme of the resort, the concept for the campaign brought in a soft Spring colour palette and bold florals to beautifully illustrate a promotion based around the available government home builder grants and an additional sales incentive from Botanica.
Once the campaign concept was finalised, Sin went on to oversee the rollout and management of the campaign and designed each piece of collateral.