With the new brand complete, a bespoke photoshoot took place in the centre. The brand was then rolled out across all mediums from web, print, press, signage and social media. It gave the centre the boost it needed and started to attract a younger crowd as well as businesses it had never been able to attract before such as cool cafes and street food style vendors.
The re-brand was a major success. With the client excited with the new direction, many fun and quirky campaigns encompassing the new brand have since run their course and proved successful.