Sin Design kicked off the project by developing a brand identity that reflected the luxurious qualities of the accommodation and its close ties to the surrounding gardens. Several visual directions were explored through mood board design. The client then selected a look and feel they felt best represented their product. After slight iterations to the look and feel, Sin Design created a logo to complement the now establish brand direction.
Working closely with the client, Sin Design created a content strategy that would define requirements and website structure. After the development of content, Sin Design moved onto creating the navigation structure and page layout. This was done, through the creation of sitemaps and low-fidelity wireframes. Working in this way enabled Sin Design to quickly try different layouts that would be responsive across mobile, tablet and desktop.
During development, Sin Design were able to combine the low-fidelity wireframes and branding to create a polished finished design in the browser. During this phase, Sin Design integrated the website into a CMS. The CMS was heavily customized to make editing of content as easy and intuitive as possible for the client.
Initial feedback from the client has been great, with a high level of brand awareness being generated. As this is the client’s first web presence, Sin Design are working closely to develop a marketing strategy to increase visitation and user engagement.