New millennium entrepreneurial, technologically leading, youthful and innovative.
Colourful, bright and energetic, indicating momentum and progression with a joyful excitement.
Cool, enabling, smart business, aspirational.
Technology leaders such as Google, Android Facebook, etc.
High, compelling need based on emotional factor of being in aspirational workspace
“I am part of new business success”
The unorthodox approach of Google-style business de-positions other more conservative products and reduces the threat of competitive comparisons by altering the way the market perceives this offering. It benchmarked CityPods as must-have office space for the next generation of tech-savvy young businesses.
The brand and name was initially met with uncertainty by the sales agents, but CityPods has delivered a cut-through against other commercial offerings and inspired a different audience with sell out success.