After the enormous success of Sin’s golf cart giveaway campaign, Palm Lake Resort asked us to do it all again for a boat giveaway. They even loved the first campaign so much they wanted a follow up in this one.

Once again we came up with the idea of a man so in love with his new toy, that literally every moment of his day is thinking and talking about his boat with his Palm Lake Resort mates. And planning their next big fishing trip.

But the girls have their own plans ... which might just get in the way.

We conceptualised the ad, storyboarded it and helped direct it with the great team from Ravel. Another very successful campaign that is comically memorable.