A name to inspire.
The original name for the project, Greenlight Quays, gave very little idea of what life would be like to live there. It was a non-aspirational name that was more suited to an office park than attempting to inspire a generation of new urbanised residents on the Gold Coast. Sin based the naming on the two strongest features of the project; its location in the middle of a new emerging city centre, and its design as a cosy, village community – an urban retreat.
The logo is a stylised C and V in the shape of a digital location pin icon.
Selling more than four walls
No other developer could promise or deliver what Robina Group had been building for the last 20 years – a successful new metropolitan hub with an established CBD, regional retail supermall, medical precinct and stadium.
In essence we were selling the whole city.
Sin distilled that powerful fact down into a simple key promise: Be part of something bigger.
This helped enlarge the value of the product beyond its finite boundaries and fixtures and finishes. Residents were not just buying a home; they were buying a future in which they could confidently expect the area to grow, increasing job opportunities and lifestyle benefits, and growing their investment.
High style, high fashion
To deliver the right feel of a modern city village, we used graphics such as white timber, a classic fashion herringbone pattern, dark slate and a deep cinnamon coloured leather.