New wings to fly
The old logo has lasted nearly two decades when Quill asked Sin for a re-brand. The name, and symbolism of the quill, was very important to retain, with good brand equity. It was based on the original bookkeepers; monks performing double entry bookkeeping using feathered quills. With accountancy and financial records online and cloudbased, the old logo and brand was at odds with the company’s new direction. Sin kept the heritage of the brand but modernised it to a contemporary, stylised icon that represents not only a quill, but lineage of the quill itself… the wings of a bird.