Palm Lake Resort Beachmere Bay
Bayside living, Hamptons style
After revamping the Over 55s brand for Palm Lake Resort with huge success, it was time to take Palm Lake Resort’s latest development to a completely new level.
Beachmere Bay is not a retirement village, it is a designer lifestyle community. This new brand was created to reposition the new Beachmere Bay resort as more upmarket and luxurious than its fellow Palm Lake Resort products. Looking to appeal to a younger, more discerning target audience, inspiration was taken from the classic but relaxed style of the Hamptons. Think dappled sunlight, lawn parties and picnics, cosy light filled living spaces… and Gatsby parties!
What we did
Moodboard
< class="case-study__heading dark">Typography & Iconography
Stylish, elegant typography brings sophistication to the brand paired with whimsical icons to keep it relaxed and laid back.
< class="case-study__heading dark">Photography Styling
The image selection features muted, neutral tones with hints of blues and greens throughout to allow the cool, relaxed Hamptons feel and coastal lifestyle to shine through.
< class="case-study__heading dark">Long island in the details
Special attention was paid to the home architecture, colour palettes and illustrated impressions. This was the Hamptons of the Great Gatsby, where garden parties took place on lazy hazy afternoons under washed out summer skies, with white deckchairs, iced teas and cool crisp grass. The difference to the usual home builder artist impression is startling. To complete the mood, each home was named after a Hamptons village on Long Island and stylised with its own unique badge.
< class="case-study__heading white">The Centrepiece of Indulgent Luxury
A logo was also developed for the world class country club, suitably name The Hamptons Country Club. The old fashioned prestige of a classic country club is captured in the logo to complete the bayside lifestyle story woven at Beachmere Bay.
Seaside Charm Sells Like Hotcakes
The new brand resonated with the target audience so perfectly that homes were sold on the first day of release, sparking an unprecedented demand. Not only was the brand a soaring success, it positioned the product in a way so customers perceived the homes to have a higher value, defining Beachmere Bay as a more luxurious product which is now able to now be sold at a higher price point.
Print Collateral
Web Design
Press
< class="case-study__heading dark">Expo Fitout
