Stylish, elegant typography brings sophistication to the brand paired with whimsical icons to keep it relaxed and laid back.
The image selection features muted, neutral tones with hints of blues and greens throughout to allow the cool, relaxed Hamptons feel and coastal lifestyle to shine through.
Special attention was paid to the home architecture, colour palettes and illustrated impressions. This was the Hamptons of the Great Gatsby, where garden parties took place on lazy hazy afternoons under washed out summer skies, with white deckchairs, iced teas and cool crisp grass. The difference to the usual home builder artist impression is startling. To complete the mood, each home was named after a Hamptons village on Long Island and stylised with its own unique badge.
A logo was also developed for the world class country club, suitably name The Hamptons Country Club. The old fashioned prestige of a classic country club is captured in the logo to complete the bayside lifestyle story woven at Beachmere Bay.
The new brand resonated with the target audience so perfectly that homes were sold on the first day of release, sparking an unprecedented demand. Not only was the brand a soaring success, it positioned the product in a way so customers perceived the homes to have a higher value, defining Beachmere Bay as a more luxurious product which is now able to now be sold at a higher price point.
I just wanted to say WOW!
You and the team have done such a wonderful job.
It makes us very proud to present such a wonderful product to the market.