One of the most prominent Chevron corners needed to be wrapped for a long time for the new CBA branch fit out. Fortunately, Chevron and CBA were open to a bit of fun. Adding some of Chevron’s other traders just gave us an excuse to include pandas staring at bokchoy, coffee slurping hipsters and girls eating ice cream.
Promoting leasing space sounds like a boring sign, unless you think like Sin. With echoes of the Naked Lunch book cover by William S Burroughs and Magritte’s famous painting of the man with apple and bowler hat, we decided to inject a little culture and whimsy.
Makes you think Chevron is a different place to put your business? You betcha.
There’s enough stock imagery used on shopping centre signage to make us all go to sleep. It definitely doesn’t cut through anymore when everyone does it. But with a clever idea and some snappy headlines we gave food leasing a whole new recipe.
Free wifi? Every centre’s got it.
But not quite like Chevron, where a mundane message can become far cooler.